We are now living in the information age. Some call it the age of Aquarius. It is an age where the playing field is increasingly becoming flat. Small businesses have the same tools and access to valuable information as large businesses do, thanks to software and hardware technology. However, the South African music industry is filled with musicians who are still depending on music management and multinational record labels to build their music career.
They wait for the kind of management who will spend money promoting them, introduce them to influential people in the industry, get them gigs, get them recording deals, manage their diaries, their money, their public relations and personal discipline. WHY?
IFANI (self-managed South African Hip hop Star)
Christopher writes for Music Biz Academy.com and advises, "Musician…Educate Thyself!...Naive or mis-informed musicians are a
menace to themselves. Enough already!” Knab, C. (2010). 10 Essential Tips for
Making a Living with Your Music, retrieved from here.
"Many great artists, like Roberta Flack (and Ifani), have managed themselves, quite successfully; thank you." Hodge, C. When (And How) a Singer/Songwriter Should Manage Themselves, retrieved from here.
David Stopps has vast international experience as a music manager, event promoter and entrepreneur with over 40 years' experience in dealing with copyright and music monetization issues. He even reveals standard payments one can expect from different revenue streams. Click here
