Top 5 Reasons Why You Need a Producer

Any musician, advertising agency, film and/or TV production company can guarantee that working with a music producer who has your best interest at heart is what you need to get desirable results beyond measure. "The giant console, high ceilings and glass windows mean nothing. Those things don't make great records. A talented person (music producer) with good ideas for your music does." The 10 Do's and Don'ts of Recording Your Music retrieved from here

Other reasons why one should consider using a music producer are:

1. A Producer can be impartial and objective about your music

2. A Producer has a larger network in the music industry than you

3. A Producer will work hard to make sure your record, musical bed or sting is a great one in order to protect their name as it will be attached to yours

4. Music Producers manage full plates as they juggle licensing, adaptations and original content for a wide array of media users

5. When you don't have a clear vision of what the end product will be, it helps to have 1 song produced in 3 different styles to help you make the best choice

So, next time you consider producing your own album or just using an existing song without adaptations, think about the above.

References

Commercial Music by Tom Flint. 2007

5 Reasons why you need a Producer by Newrock Star Philosophy. 2014

The Emotional Space Between Brands, Music and Consumers

Getting a music production company that understands the intricate relationship between your brand and consumers is a rare find. It is easier to give someone a contract for music production services based on political reasons. However, "The leading global brands understand that music is a critical part of the customer experience and are using the medium to achieve...customer relationships built on lifestyle fit and genuine engagements that drive long term value..." Brands, Consumers and the Sound Between, retrieved from here.

There are ways in which one can tell when a music producer doesn't understand numerous South African communities. It is easy to have a song bank that you can use to adapt any script or lyric into song. However, one has to respect the language use and its natural inflections. "You can subtly change the meaning of your lyric by moving the naturally accented words to other words. For example, "THAT'S my way of showing I care" is not exactly the same as "That's My way of showing I care". The Essential Secrets of Songwriting retrieved from here.

So, when last did you come across a producer who doesn't respect your language?