"Any gospel music fan is aware of the critical connection between the music and the diverse yet shared tradition of Christian commitment and liturgical sensibility known as the "black religious tradition". Melinda Weeks, 2009 retrieved from here
This statement is debatable of course. If it is true that the Christian faith has and continues to use music to promote Jesus and Christianity for the black community in particular, then it would be fitting to argue that trackvertising has been practiced by Christians since the invention of the music video and gospel song.
In this video, Oprah shows how American superstars testify and go back to their gospel roots:
Shakira's "La la la" music video has become synonymous with the term "trackvertising", the combining of music tracks and advertising. According to Gunn/Jerkens Marketing Communications in their post entitled Trackvertising, "The difficult part is making sure that these ads resonate with consumers online." Gospel music has certainly resonated with many new born-again Christians online and offline. There really is nothing new under the sun.
