Wednesday 10 December 2014

Management and Musicians - Ignorance or Bliss?

On December 6, an article was published about the Parlotones in a bitter battle with their former manager Raphael Domalik. The band signed a contract where they would receive a salary and give up ownership of the music under that agreement. Many would say that this is a typical case of ignorant musicians who lack an understanding of the value of copyright.

Gareth Cliff said, "I don't care about copyright anymore. People have stolen my ideas but I'm not worried because my currency is based on good content." As it is difficult to generate a stable income in the music industry, it is understandable why the Parlotones opted for trading their music for a salary. Their manager took the risk of investing millions of rands in the band and the Parlotones didn't have to worry about breaking even and making a profit.

Now that the relationship is over and Khan is branching off into a solo project independently, He may have to split himself into an artist, an investor, marketer, business man and administrator. Domalik on the other hand has lost 80% of his revenue as Franie Kotze would say.

Being an artist and having the luxury of having a manager is bliss but ignorance could easily turn that experience into a loss on the part of an artist. It's great that musicians are beginning to manage themselves. However, without a credible team to drive value and success, it may be a lonely long road ahead for many budding creative industry entrepreneurs hoping to make a fortune and become legends.